Michael Fleischner's article "How to Improve Your Online Conversion by 300% or more" is an article on how to increase your effectiveness as an online marketer; particularly with the aspect of how to correctly use an email list. Highlighting services like an auto responder service and pre-notification of product launches Mr. Fleischner is able to get across the importance of staying in front of your list in order to leverage it to stay in communication with prospects consistently. He also mentions that it is crucial to ask your clients for referrals. Mr. Fleischner says that by making your emails easy to forward and encouraging referrals, you can exponentially grow your list and as a result your business. So if you are in the realm of online marketing I would encourage you to read this article in full  and take advantage of the tips he is freely giving.

http://www.marketingscoop.com/onlineconversion.htm
 
HTML coding is a very useful thing to know. The ability to be able to write basic HTML code allows you to be able to create and edit your own webpages. HTML code is very simple to learn, it's just a matter of knowing what to type. The structure is logical by nature and as such easy to follow and figure out. Once a person learns the basics it's not hard to learn additional commands and properties. If your a logical person by nature then you'll have it down in a matter of a few hours or less. Not only will you learn how to create an HTML page by learning the basics you'll also come to have a better grasp on how a computer works as a whole. How a computer simply follows a sequence of events/code to produce to you what you desire.